At the top of this home page you’ll notice three links to new pages on the site. Two are photo pages of classic rock bands Cream and Blind Faith. The Cream page has actually been up for about a week. The third page is labeled The Trick Is aStore, short for The Trick Is To Keep Going Associates Store, a referral page for Amazon.com.

I’m a big fan of Amazon. I should be, I’ve spent quite a bit of money there, mostly on CDs, vinyl, electronics and computer gear in the past five or six years. I’m an even bigger fan of their Marketplace, where you can buy almost anything for less than what Amazon sells an item for from, in my experience, reputable sellers.

Here’s how the Associates Store works. If you go to that page you’ll find listings for these categories: Music, Musical Instruments, MP3 Downloads, DVD, Electronics, Computers, Cameras and Photo, Kindle Store, Books, Software and Video Games. There is a search engine and anything you can find on Amazon you can find on this new page. A details page with customer reviews for each item that comes up on a search is available by clicking on the item. You can place items in a shopping cart and if you decide to buy anything and hit checkout, you will be transported to Amazon.com, where you can approve putting those items in your cart there and go through their checkout process. There is also a handy link back to The Trick Is To Keep Going on the page.

So what’s the difference? Not much really. Although when you search at The Trick Is aStore, it’s probably going to be faster because you’re not dealing with some of the long load times for the Amazon pages. And you can stay here at the site. The Trick Is receives a very modest referral fee if you decide to purchase something this way. You may find it convenient.

So that’s it. Hope you like the photo pages and the aStore. Thanks for all the support for The Trick Is To Keep Going from new and old friends.